Many of suggested that humans now only have about an 8 second attention span, equal to that of a goldfish.
You read that correctly. The experts at Microsoft argue that the average human has the attention span of a goldfish. In a world where more people read headlines than articles, having creative content is more important than ever. We also have more choices than ever before on how and where we are being marketed. That choice allows us to change course, much like the goldfish does in a fish bowl. We are getting so much information from every direction, our brains are constantly drowning out the noise.
It isn’t enough to just put content online. Today, you have to focus on the quality of that content. What are you adding to the conversation? Is your content memorable? Think of your potential customer as a fisherman with a sea of fish below. The first fish that catches the line may be too small and tossed back, the fisherman is waiting for the biggest fish to reel in. Be the biggest fish.
So what make your brain remember certain things over other things?
Our brains focus to select what’s most relevant. Nothing focuses the mind like surprise. Another element that helps us remember things is having an emotional response to something. We will remember things that are funny for instance. That is why marketers will often try tactics of using humor to trigger that emotional connection to a brand or product.
The longer you hold your audiences attention the more likely they are to trust you, and your brand. The goal is to capture the attention of your audience and then keep it. your media and your products or services, the greater influence you have with them. If you want to sell more tomorrow, remember that consumers have an infinite number of channels to choose from. It is your job to entertain them, educate them and capture their attention long enough to sell to them.
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