What do we mean when we say “start with the end in mind?”
The first step in deploying any digital marketing strategy should be understanding what you want for an end result. By starting with the end in mind, you are then able to break down each marketing campaign into obtainable goals. Those goals can then be tracked. If you are throwing spaghetti at a wall to see what sticks, chances are you don’t have a set goal for why you are doing what you are doing with your digital marketing.
Should your social media marketing have a strategy?
Absolutely. Social media is a great tool if it is used effectively. Digital marketing strategy plays a big role in that effectiveness. So many companies know that they SHOULD be using social media to spread the word about their product or service, but they often don’t know how to develop a strategy that they can deploy to reach a specific goal.
Where is your audience and how does that play into your digital marketing strategy?
Every product or service has to be marketed, but do you know who buys your product? Where do they spend their time online? Are they online? How would they find you? What would they be searching for? All of these questions should be the first thing you answer before you post anything related to your digital marketing. Know your audience well, and know where to find them.
When you deploy campaigns after identifying the “Start with the end in mind mentality” you spend less money.
Marketing is not cheap, but it can pay for itself if you can spend less on advertising.
Knowing exactly who your are targeting and why will help you keep your advertising budget in check. The more you can narrow your audience down the better. Again when you start with the end in mind, and you know who you are targeting it is easier to develop paid advertising campaigns that actually PAY OFF. Digital marketing strategy is all about identifying your audience and figuring out how they are going to find you.
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