Digital Marketing Strategy - Start With The End In Mind

What do we mean when we say "start with the end in mind?" The first step in deploying any digital marketing strategy should be understanding what you want for an end result.  By starting with the end in mind, you are then able to break down each marketing campaign into obtainable goals.  Those goals can then be tracked.  If you are throwing spaghetti at a wall to see what sticks, chances are yo