Managing Your Personal Brand

Think of yourself as a brand. The concept of personal branding is not exactly new.  Tom Peters actually coined the term in 1997, and as we pass the 30-year mark for the concept, how we implement our personal brand continues to evolve.  Peters once said that "The most important personal \'core competence\' by far is a rich set of relationships." That is so very true today.  We buy from people we