Use Video Marketing to Tell Your Story
Now more than ever video marketing is one of the best ways to send your message out to the world. When you share a video it is more engaging, more memorable, and more popular among consumers than any other type of content.
Just how important is video content for your digital marketing strategy?
Statistically nothing grabs or holds the human attention span better than video. We are visual creatures. Chances are we already lost half of our audience before we typed this sentence. That is why your messaging must be presented in several different digital formats. You have to reach and retain your customers before they move on to the next shiny object. We compiled a few mind blowing statistics about video for you. If you are still reading this, enjoy.
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- Today YouTube is the second most searched platform and it is owned by Google.
- One minute of video is worth 1.8 million words. (Forrester Research)
- 59% of executives say they would rather watch a video than read text. (Wordstream)
- 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
You don’t have to know the stats to know the impact video marketing is having on the way we are buying and selling products. Every year video comprises more and more of the content that we see in the digital marketing landscape. Show the proven power of video marketing tactics. Did you know that nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google) Searches related to “how to” on YouTube grew 70% in a single year. Statistically consumers are 4x’s as likely to watch a video about a product or service than to read about it.
What are you waiting for?
Contact us today to create great video content for your digital brand!